20 Top European Skincare Brands You Must Try

woman enjoying her europe trip - European Skincare Brands

Many beauty enthusiasts look to European skincare brands for the best skincare brands. The European beauty industry has long been hailed for its enhanced formulas, luxurious textures, and high-quality ingredients. If you're trying to enhance your beauty by using different beauty tips, diving into the world of European skincare brands can offer a vibrant tapestry of products to explore.

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Table Of Contents

What Do Europeans Use For Skincare?

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Europeans have been at the forefront of skincare innovations and have consistently influenced global beauty trends. Here are some popular skincare ingredients from Europe that are gaining popularity worldwide.

Retinol

Retinol is a potent antioxidant derived from vitamin A. It is known for accelerating cellular turnover and rejuvenating the skin. This ingredient is favored in European skincare routines to promote radiant and polished skin.

Aloe

The humble aloe plant is a favorite in European skincare due to its rich nutrient content, including vitamins A, C, and E. Aloe offers hydrating and exfoliating properties, making it a staple in European skincare routines.

Shea Butter

Shea butter, extracted from the nut of the African shea tree, is a luxurious ingredient popular in Europe for softening even the driest skin. This rich and creamy butter is known for its anti-inflammatory and anti-aging properties, making it a go-to moisturizer for many Europeans.

Squalane

Squalane, derived from olives, mimics the skin's natural sebum, making it an ideal hydrating ingredient. Rich in Omega 2 and Vitamin E, squalane helps support the skin's moisture barrier, leaving it smooth and plump.

Bilberry

Bilberry, a Scandinavian favorite, is prized for its anti-inflammatory and skin-brightening properties. This ingredient helps protect the skin's barrier with natural fatty acids, providing a radiant glow while keeping acne-causing bacteria at bay.

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Why Do Europeans Have Nice Skin

woman with long and strong hair - European Skincare Brands

A European-style facial focuses on maintaining or improving skin health, hydration, and hygiene. While customized to a client’s needs, the facial follows a set path: cleanse, exfoliate, steam and massage, manual extractions, and treatment mask. Europeans start caring for their skin early and focus on products that maintain their skin barrier, such as gentle cleansers, hydrating moisturizers, and protective SPF. By concentrating on skin health to improve appearance, Europeans keep their skin barrier optimal, allowing skin cells to function better and support elastic, well-rested, and clear skin.

American culture often follows two paths: anti-acne or anti-aging, focusing on immediate results to fix existing problems. Americanized facials frequently rely on technology to deliver results fast. The standard set by American beauty culture often concentrates predominantly on the face, with more involved at-home routines. 

American products tend to target specific areas of concern rather than maintaining overall skin health, leading to the need for multiple products daily. The American beauty culture focuses on looking ever younger and frequently uses technologies to deliver fast results, often ignoring overall skin health.

The European and American beauty cultures differ significantly, with the former focusing more on skin health and the latter concentrating on immediate results and anti-aging or anti-acne treatments.

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15 Top European Skincare Brands You Must Try

a serum for glow - European Skincare Brands

1. Dr. Lipp

Dr. Lipp is a skincare company based in the UK that was launched in 2004. They focus on providing natural-origin skincare products that are multi-use, fragrance and allergen-free. Dr. Lipp is committed to using a maximum of 10 ingredients per product, and all their packaging is sustainable, using bioplastic sugarcane tubes and FSC paper. Their stripped-back skincare range is designed to do all the basics in just four products, regardless of skin type or age. Their mission is to offer clever skincare that is better, more efficient, and low in waste, ultimately supporting the planet's biodiversity.

2. Santa Maria Novella

Established in 1221 by Dominican monks, Santa Maria Novella is the oldest pharmacy in the world. Originating as an infirmary in Florence, this brand began experimenting with herbs for medicinal purposes. Santa Maria Novella offers specialty skincare, body care, and perfumes today. The original pharmacy is still world-famous with vintage scripts, decor, and bottles.

3. Galbaia

GalBaia, Natural Dermathecary, is a premium cosmetic brand that draws its inspiration from Australian nature, using main ingredients from the region. Their star ingredient, Silver fir wood extract, boasts unique antioxidative, anti-inflammatory, and anti-aging properties. Their products combine natural, organic, and certified active ingredients for holistic skincare that promotes youthful, beautiful, healthy, and glowing skin.

4. Borghese Roma

Created by Princess Marcella Borghese of Umbria in 1956, Borghese Roma initially started as a line of lipsticks. Over the years, it has evolved into a global spa-like skincare line with various color cosmetics.

5. Purodoré

Purodoré is a Finnish brand that brings Nordic luxury to daily skincare routines with products made purely of natural ingredients. Their luxury skincare line includes gold, champagne, silk, truffle, rose, and cloudberry ingredients. These ingredients have been clinically proven to reduce signs of aging while providing a pampering experience for the skin and senses.

6. Emma Hardie

Emma Hardie, a renowned facialist since 1996, has been a sought-after figure in the beauty industry. Known for her Natural Lift and Sculpting Facial, she launched her line of multipurpose skincare products to allow clients to replicate her facial technique at home.

7. Valyxir

VALYXIR is a Swiss skincare brand that harnesses the unique properties of alpine flowers. Their COSMOS-certified products are enriched with clinically proven extracts and active ingredients. Since its launch in 2022, VALYXIR has been transparent about its supply chain, manufacturing each product in its laboratory in the Swiss Alps. The brand focuses on helping women experience healthy aging to continue reinventing themselves.

8. Cowshed

Initially developed in 1998 for the Cowshed Spa at Babington House in Somerset, Cowshed is a famous UK beauty brand. The brand uses a blend of wild-crafted essential oils from around the world in its natural skincare and home products, which have gained a cult following for their clean and indulgent formulations.

9. Embryolisse

Embryolisse dates back to 1950 when a Parisian dermatologist created the Milk-Cream Concentrate, a global bestseller product. Today, the brand offers a full range of face and body products, with their formulations being favorites among makeup artists.

10. Nuxe

Nuxe, founded in a small Parisian laboratory in 1990, has grown to be a globally recognized brand sold in nearly 60 countries. This French pharmacy brand combines nature and science to create effective products that provide a sensorial experience.

11. Korres

Pharmacist George Korres founded Korres in 1996 after experimenting with herbs and natural remedies at the oldest apothecary in Athens. The brand, known for using ingredients like Greek yogurt, pomegranate, and Olympus tea, has a deep knowledge of about 3,000 herbs.

12. Apivita

Apivita, founded in 1979 by two pharmacists, follows a holistic approach to skincare inspired by the Hippocratic philosophy. Their line of products incorporates 85 to 100 percent natural ingredients, including beekeeping products and Greek herb extracts, excluding silicones, parabens, mineral oil, and more.

13. Dr. Hauschka

Dr. Hauschka's roots trace back to the early 1900s when chemist Dr. Rudolf Hauschka delved into nature's rhythms. In 1967, the 100 percent natural skincare line was introduced, offering face and body care created with medicinal plants, now found in many clean beauty boutiques.

14. Dr. Barbara Sturm

German aesthetics doctor Dr. Barbara Sturm is renowned for the Vampire Facial, which uses blood cells to stimulate healing. In 2014, she launched her eponymous skincare line with six products, expanding to offer a broader range to cater to different skin needs.

15. La Prairie

Originating in 1931 at the La Prairie Clinic in Montreux, Switzerland, La Prairie focuses on advanced anti-aging skincare. The brand prides itself on using luxurious ingredients like caviar, platinum, gold, and cutting-edge technology in its lavish face and body products.

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5 Best Affordable Skincare Brands In Europe

a beauty product - European Skincare Brands

1. UpCircle

UpCircle is an enhance beauty brand known for its creative approach to sustainability. They transform discarded coffee grounds into highly compelling and natural skincare products. The skincare range from UpCircle includes face scrubs, serums, and body care items. All products are created using ethically sourced ingredients and cruelty-free practices.

2. Weleda

Weleda pioneered holistic, eco-friendly skincare, providing nature-based products for nearly a century. Their offerings focus on the well-being of users as well as the environment. Weleda prides itself on utilizing biodynamic agriculture methods, producing pure and effective products like its iconic Skin Food moisturizer.

3. The Body Shop

The Body Shop is a well-known brand that champions ethical beauty, offering cruelty-free and eco-friendly products. They use Community Fair Trade ingredients to empower small-scale farmers and local communities. The skincare range from The Body Shop is diverse, catering to various skin types and concerns, including sensitive skin, acne-prone skin, and anti-aging solutions.

4. Tata Harper

While slightly more high-end, Tata Harper boasts an array of luxurious and eco-conscious skincare products. With a strong emphasis on organic ingredients, their farm-to-face philosophy ensures the highest quality of performance and results. Tata Harper also uses minimal packaging, predominantly made of recycled materials, to reduce waste and environmental impact.

5. BYBI

BYBI is a rising star in the world of sustainable skincare. Their mission is to formulate clean, vegan, and cruelty-free products that are also affordable. The product range from BYBI includes facial oils, cleansers, and balms, as well as innovative offerings like Boosters and Babe Balms. With eco-friendly packaging and a commitment to ethical ingredient sourcing, BYBI is making waves in sustainable beauty.

What Makes A Face Look European?

woman enjoying the weather - European Skincare Brands

European women exhibit a wide range of facial features that reflect the unique blend of genetic influences from various regions. Here are some examples of the different European subtypes:

Asian Europeans

The perfect European girls tend to have high cheekbones, deep almond-shaped eyes, and a wide mouth. These features mix European and Asian genes, giving them a unique character. They are also known for their stoicism and hardiness, enabling them to face challenges with grace and strength. Studies have shown that these facial features can be influenced by genetic ancestry, but various factors contribute to the phenotypic differences among different regions.

Slavic Europeans

Distinct facial features in Europe can provide clues about a person's ethnicity, such as a chiseled jawline that may indicate Slavic heritage. Eye color can also hint at European origins. Some people have a narrower nose bridge or a more enormous mouth, which can vary in attractiveness based on individual preferences. Research indicates that Westerners prefer Slavic faces with broad faces and small noses, while Easterners favor thinner Germanic looks.

Baltic Europeans

While Europeans display a diverse range of facial features, certain common traits are shared among individuals considered European. Notable features include a strong jawline, high cheekbones, and light eyes. Skin and hair color also play a role in determining a person's ethnic group. Europeans often have a fair complexion with blue or green eyes due to their proximity to bodies of water. They typically have blonde or brown hair, with long, narrow noses and prominent cheekbones.

Regardless of these distinctions, many Europeans are commonly perceived as white, influenced by Eurocentric beauty standards reinforced by the media and social platforms. These standards often pressure individuals to conform to certain appearance ideals, leading to various psychological issues like anxiety and depression.

Overall, European facial features are a diverse tapestry that reflects the continent's rich genetic and cultural landscape. From the high cheekbones of Asian Europeans to the strong jawlines of Slavic Europeans, the varied facial characteristics of European women highlight the complexities and beauty of human diversity.

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