Basic 7-Step Japanese Skincare Routine For Everyone

Products Laying on Surface - Japanese Skincare Routine

Are you tired of trying different skincare products without seeing any results? Do you want to achieve flawless, radiant skin without spending a fortune? If the answer is yes, then the Japanese skincare routine is your ultimate solution.

By following this routine, you can achieve beautiful skin effortlessly. Moreover, this method is famous for its minimalistic approach and the use of some of the best skincare brands in the world. Learn how to enhance your beauty using different beauty tips through a Japanese skincare routine.

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Table Of Contents

Why Is Japanese Skin So Good?

Flawless Skin of a Girl- Japanese Skincare Routine

The secret behind Japanese skin's flawless complexion lies in its meticulous skincare routine, prioritizing purity, balance, and harmony. The Japanese embody these principles through the renowned 'double cleansing' method, which involves using an oil-based cleanser followed by a water-based counterpart. This process effectively dissolves impurities without stripping essential moisture, leaving the skin clean and radiant.

Aside from cleansing, Japanese skincare rituals focus on hydration, utilizing lightweight essences infused with natural ingredients like green tea and seaweed. These ingredients are well known for their antioxidant-rich and skin-nourishing properties, contributing to the luminosity and clarity of Japanese skin. 

A vital element of the Japanese skincare routine is the proactive approach to maintaining youthful skin by emphasizing sun protection. Daily application of high-quality sunscreen shields the skin from UV rays, preserving its radiance and preventing premature aging. 

Hydration plays a crucial role in Japanese skincare. Toners and serums are used to maintain skin plumpness and resilience and effectively address early signs of aging. 

This holistic approach to skincare, combined with a commitment to natural remedies and a balanced lifestyle, underpins Japanese skin's flawless complexion and luminosity.

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What Do Japanese People Use For Skincare?

Skincare Products- Japanese Skincare Routine

Japanese skincare rituals have long been revered for their simplicity and reliance on natural remedies to combat dry skin. One revered remedy is Camellia oil, known as "Tsubaki" in Japan. This nutrient-rich oil derived from the Camellia flower is cherished for its ability to deeply hydrate and nourish the skin without leaving a greasy residue. Incorporating Camellia oil into your skincare routine, either as a standalone moisturizer or blended with other products, offers a luxurious solution for combating dryness and restoring suppleness to the skin.

Rice extract is revered in Japanese skincare and is esteemed for its efficacy and versatility. This time-honored elixir plays a significant part in many Japanese skincare rituals and is cherished for its ability to promote smooth, luminous skin. Rich in vitamins, minerals, and amino acids, rice extract profoundly nourishes the skin, balances pH levels, and reduces inflammation, making it a cherished ally in pursuing flawless skin. Among the treasure trove of Japanese beauty hacks, rice water emerges as a revered home remedy celebrated for its anti-aging prowess. Easily crafted by soaking rice in water and utilizing the resulting liquid as a toner, rice water is packed with antioxidants and vitamins, tightening pores, brightening the complexion, and diminishing the appearance of fine lines and wrinkles. Its gentle yet effective nature encapsulates the essence of simplicity and efficacy synonymous with Japanese skincare.

Holistic Beauty: Nourishing Inside Out

The Japanese approach to graceful aging transcends skincare, intertwining skincare rituals with holistic lifestyle practices. A pivotal role is played by embracing a nourishing diet rich in antioxidants found abundantly in green tea, fish, and various vegetables. Equally significant are mindfulness practices like meditation and the Japanese art of forest bathing, which foster mental tranquility essential for holistic well-being. 

Prioritizing quality sleep completes this holistic approach, ensuring the body and skin rejuvenate optimally. Perhaps most importantly, the Japanese perceive aging as a natural progression and uphold the belief that a serene mind and nourished spirit radiate an eternal vitality reflected in one’s external appearance. By caring for and nurturing yourself, body, mind, and soul, your skin will reflect the care you show yourself, aging gracefully and in good health.

Proactive Skincare: Shielding Against Aging

The Japanese secret to maintaining youthful skin is a proactive, preventative approach rather than corrective measures. Central to the J-Beauty skincare philosophy is the veneration of sun protection. A daily ritual of applying high-quality sunscreen shields the skin from the damaging effects of UV rays, preserving your youthful radiance and preventing premature aging. 

The Japanese emphasize hydration as a key element in their skincare routines. They employ lightweight, hydrating products like toners and serums to maintain skin plumpness and resilience and effectively address early signs of aging.

Japanese skincare rituals are not mere routines but embodiments of culture, tradition, and wellness that pave the way for naturally radiant and flawless skin. With a focus on simplicity, natural remedies, and holistic well-being, Japanese skincare stands as a beacon of inspiration for those seeking timeless beauty through mindfulness and self-care.

Is Japanese Skincare Better Than Korean?

A Bathtub in a room- Japanese Skincare Routine

The main difference between Japanese and Korean skincare routines lies in their approach. While Japanese skincare is all about tradition and heritage, Korea’s industry thrives on innovation and trendsetting. Japanese products prioritize natural ingredients, tradition, and reliability, with brands like Rohto Mentholatum and Kao boasting long histories and even more loyal followings.

Japanese companies are more consistent in their product offerings and formulations. Trends change more slowly, and you’re less likely to see a brand come out with a new product every week.

K-beauty brands constantly release new products and formulations, and trends change quickly. One minute, snail mucin is all the rage, and the next, everyone is talking about Centella Asiatica. Japanese skincare packaging is often simple and almost traditional in appearance. In contrast, Korean skincare products feature more colorful and modern branding that embraces a youthful image.

Choosing the Best Routine

If you have sensitive or dry skin, the minimalist approach of Japanese skincare, emphasizing hydration, maybe the best solution. On the other hand, people with oily skin may want to try the Korean routine, as it emphasizes exfoliation, oil control, and targeted treatment.

Of course, your time and dedication should also influence your decision. Finding a skincare routine that works for you is important regardless of your skin type or concerns. So, whether you use Japanese or Korean skincare, the best routine is the one you'll stick to!

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Basic 7-Step Japanese Skincare Routine For Everyone

Lady Getting a Facial- Japanese Skincare Routine

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2. Cleanse

The Japanese Skincare Routine places great importance on gentle cleansing. They believe in an extensive morning and night skincare routine. Since their nighttime routine involves elaborate cleansing, they wash their face with cold water in the morning to remove any product from the nighttime routine.

One of the techniques they use for cleansing is a double cleaning method. It is a part of the traditional “oshibori” or the “white face” routine, which involves:

Step 1: removing your makeup

This step involves taking makeup remover (or cleansing oil). Here, you move from the sides of your face (the largest area) into the T-zone and, finally, your eyes. 

Step 2: cleansing your skin

This step starts with the oiliest part of the face (T-zone), moving out to the driest parts of the face.

Another thing to note here is the texture of the products. Japanese cleansing products usually use a foaming variety to avoid friction. This ensures minimal skin-to-skin contact when washing the face.

3. Exfoliation

Exfoliation is an essential step of the night skincare routine in Japanese culture. The key here is to use gentle exfoliators instead of harsh scrubs. Wondering why? Because they remove dead skin and improve texture without stripping the natural oils.

Ideally, you must exfoliate:

  • 1-2 times every week for a normal to combination skin type

  • 2-3 times every week in a skincare routine for oily skin

  • Once every 10-14 days for dry to sensitive skin type

There are 2 types of exfoliants used in Japan: physical and chemical. Physical exfoliants include small particles or specific tools to remove dead skin, such as Konjac sponges, cleansing brushes, and facial scrubs. They show immediate effects and improve blood circulation.

3 types of Chemical exfoliants

  • AHAs

  • BHAs

  • PHAs

Each type includes different ingredients, such as glycolic acid, lactic acid, or salicylic acid. What are the benefits of using them? Even exfoliation, less irritation, and targeted benefits.

4. Toning and Lotion

The next step in the routine is the application of toners and lotions. The key to J-beauty is using alcohol-free toners to soothe your skin and restore the pH balance. Moreover, toners (or lotions as they’re called in Japanese skincare) increase the absorption of other products. Say serums and moisturizers. Finally, they improve skin hydration and tighten the pores for youthful, younger-looking skin.

The best toners that you can add to a skincare routine from ILEM Japan are:

The Balancing Toner

Their Balancing Toner profoundly hydrates the skin and boosts barrier repair. It promotes collagen production and offers quick relief from inflammation.

Clarifying Toner

The clarifying toner helps unclog clogged pores. Furthermore, it reduces dark spots, giving you even-toned skin.

Soothing Toner

The Soothing Toner removes impurities and absorbs moisture. It revives tired skin by boosting collagen production.

5. Serum

Serum forms an integral part of the Japanese skincare routine. Wondering why? Because they contain the highest amount of actives. Moreover, they quickly get absorbed into the deepest layers of the skin. All thanks to their texture and consistency. And that’s not even the best part about it. Every serum is designed for targeted treatment, which increases its efficiency. They address specific concerns like hyperpigmentation, hydration, or fine lines. For this reason, looking for some key ingredients in your serum is essential. These include:

  • Hyaluronic acid

  • Vitamin C

  • Salicylic acid

  • Glycolic acid

  • Niacinamide

  • Green Tea

ILEM Japan offers 2 serums that can genuinely level up your skincare game. These are:

The Brightening Serum

The power of the Brightening Serum lies in its hero ingredient, Vitamin C. It focuses on correcting dark spots and uneven skin tone. Moreover, it refines your skin’s texture, making it smooth and even. Not to forget the Prickly pear extract. Its anti-inflammatory action soothes skin and hydrates it. Result? Soft and glowing skin!

The Hydrating Serum

As the name suggests, the Hydrating serum delivers deep hydration. The Hyaluronic acid in the serum improves skin elasticity, making it soft and supple. At the same time, Marula Oil and Tangerine peel extract purify and nourish the skin for a natural glow.

6. Moisturization

Moisturizers are essential for locking all the goodness within. They form a barrier on the skin and lock moisture. Furthermore, they ensure that all the applied products stay intact.

7. Sun Protection

Given the Japanese's awareness of sun-induced skin damage, sun protection is non-negotiable. This emphasis stems from a cultural desire for fair and youthful skin. Thus prompting a broad acceptance of preventive measures against harmful UV rays.

Various sunscreens are preferred to cater to different preferences and skin needs. These include lotion-based sunscreens, UV-blocking mists, gels, and milk.

Makeup products with built-in sun protection are widely embraced for daily use. Typically, lightweight, non-greasy formulations are popular in Japan. They align with the country's focus on comfortable, functional skincare.

27 Best Japanese Skincare Brands You Must Try

Skincare Product- Japanese Skincare Routine

1. Aqua Label

Aqualabel is a sub-brand of Japanese cosmetics-manufacturing giant Shiseido. Their skincare products are perfect for busy consumers who want to give their skin the attention it deserves but don’t have much time to dedicate to lengthy skincare routines. One of Aqua Label’s star products is their famous all-in-one Special Gel Cream, whose watery and light texture allows you to hydrate your skin easily and quickly, leading to more transparent, more resilient skin.

2. Tatcha

Tatcha was founded in 2009 by a Taiwanese-American, Vicky Tsai, who left Corporate America disillusioned with skin needing severe care. The line consists of restorative products, including items like The Dewey Skin Cream, a replenishing and plumping moisturizer.

Indigo Overnight Repair, which they call a serum in a cream,’ designed to restore and protect the skin’s barrier from overnight moisture loss, and The Essence, a serum intended to resurface, soften, and plump the skin with the help of three fermented Japanese superfoods.

3. Astalift

This brand’s products are easily recognizable by their eye-catching, elegant red packaging and are known for their excellent quality, backed by the manufacturer’s superior nanotechnology. Their products are regular award winners from prominent Japanese beauty magazines. They contain a natural component called astaxanthin, which, combined with Astalift’s technology, works quickly and deeply into the skin for maximum results.

4. Obagi Japan

One of their best-selling products includes the Rohto Obagi C25 Vitamin C Serum, a potent anti-aging serum formulated with a high 25% concentration of vitamin C to effectively moisturize, brighten the skin, and diminish visible wrinkles caused by aging. 

5. Attenir

Atténir’s renowned anti-aging skincare products have gained recognition for their exceptional Cleansing Oils and the innovative Dresslift Series. These high-quality skincare products are surprisingly affordable, making it easier to attain younger-looking skin.

6. Koh Gen Do

Their Oriental Plants series of cleansers and moisturizers use fermented food ingredients, which help absorb skin-softening and conditioning nutrients, similar to how fermentation helps in digestion. 

7. Kracie Hadabisei

Kracie Hadabisei Intensive Wrinkle Care are under-eye patches designed to reduce wrinkles around the eyes and maintain skin moisture. Kracie's selection of facial sheet masks provides intensive skincare for different results, such as moisturizing and brightening.

8. Shiseido Elixir

The brand specializes in anti-aging skincare and focuses on nurturing and maintaining the skin's firmness, radiance, and transparency.

9. Biore

Their formulas have been developed according to the Japanese beauty philosophy of functionality and simplicity with long-lasting results, backed by innovative Japanese technology and scientific research. 

10. SK-II

SK-II products are aimed at maintaining supple, moisturized, and youthful skin. Among the brand’s best-sellers is its Facial Treatment Essence, a moisturizing serum that purports to be thinner but more absorbent than most others.

11. Curel

Curél is a skincare brand specially formulated for people with skin dryness and sensitivity. Rather than covering your skin with moisturizing ingredients, it focuses on ceramide care and an inside-out approach. Ceramides are the glue that holds our skin cells together to keep our skin barrier intact and healthy. When the skin barrier is healthy, it helps seal in moisture and keep out harmful elements.

Curél offers various skin care products, including facial washes, body soaps, face creams, and body lotions, all suitable for sensitive skin.

12. DHC

DHC’s philosophy embraces the Japanese concept of wabi-sabi, teaching us that there is beauty in imperfection and that each of us is “perfectly imperfect.” DHC is a Japanese skincare brand that has been producing high-quality products for more than 40 years.

Their star ingredient is olive oil, organic olive oil imported from Spain. It is featured in many skincare products because it hydrates skin without clogging pores and is high in antioxidants, vitamin E, and polyphenols. DHC’s collection of skincare products includes foaming facial washes, eye creams, and gels, but it is their Deep Cleansing Oil for which they are most well-known.

13. DAMDAM

Tokyo-based DAMDAM promises to deliver clean skincare using ancestral ingredients in wellness rituals. As promised, DAMDAM products are free of parabens, phthalates, formaldehyde, triclosan, triclocarban, insoluble plastic microbeads, and other synthetics. DAMDAM’s Mochi Mochi Luminous Cream is a vegan formula incorporating antioxidant-rich shiso leaves “to create skin-like mochi: soft, plump, with a matte satin finish.” Looking for enhanced brightness? DAMDAM’s Skin Mud Pure Vitamin C Mask is a 5-minute mask containing kaolin clay to detoxify and Vitamin C to noticeably brighten the skin.

14. Dr Ci:Labo

This Japanese cosmetic brand was born out of a small dermatology clinic when the founder of this brand noticed that some of his patients suffered continuously from rough skin. He eventually realized that a daily skincare routine is critical for achieving sound skin. He began developing a high-quality skincare product based on feedback from his users, which led to the birth of the brand’s best-seller: the Aqua Collagen Gel.

The effectiveness of Dr.Ci:Labo products lies in the adoption of state-of-the-art aesthetic dermatology. Utilizing the latest skin science, their products are updated regularly, producing powerful skincare products.

15. Hada Labo

Hada Labo is one of Japan’s best-selling skincare brands. Its products cater especially to consumers with dry and dehydrated skin. Hada Labo’s formulas contain a unique combination of hyaluronic acid ingredients, including sizeable hyaluronic acid, which acts on the skin’s surface to retain moisture.

standard hyaluronic acid retained in the skin’s top layer; super hyaluronic acid, which retains twice the amount of water than standard hyaluronic acid; and nano hyaluronic acid, which penetrates deeper into the skin and plumps from within. Among Hada Labo’s most popular products is the Gokujyun range, featuring Japanese lotions, face creams, and cleansers.

16. Sukoyaka Suhada

Sukoyaka Suhada is a sub-brand of manufacturer Ishizawa Lab, offering a range of moisturizing skincare products ideal for consumers with dry skin. Their products help the skin retain moisture and maintain firmness and elasticity. A standout product from their line is the Sukoyaka Suhada Urea Moisture Lotion, an intensive moisturizing toner formulated with urea to address concerns about dry and rough skin.

17. Sekkisei

Drawing inspiration from water and its multiple forms, Sekkisei is dedicated to crafting skincare products that harness the hydrating power of Asian botanicals. Their line features moisturizers of varying richness, combining well-known hydrating ingredients with traditional Asian botanicals like fermented rice, Angelica Root, fermented Coix seed, and Melothria. Among their standout products is Sekkisei’s Lotion, a toner that aims to enhance transparency and improve skin texture for all skin types.

18. Kanebo

Part of the Kao Corporation, Kanebo Cosmetics is known for reflecting the latest beauty trends from Japan and abroad. Collaborating with designers, Kanebo's skincare range includes popular items like Suisai powder-type facial washes for blackhead removal, facial sheet masks, and Allie coral reef-safe sunscreens. Kanebo focuses on creating cosmetics that align with current beauty trends and offer effective skincare solutions.

19. Shu Uemura

Renowned for its high-quality cleansing oils, Shu Uemura, now part of the Loreal Group, is known for its precise, detailed, and tradition-blending cosmetic products. Crafted in Japan, Shu Uemura products are famous for their award-winning eyelash curler and cleansing oils like the Ultime8 Sublime Cleansing Oil, which offers deep makeup removal and skin renewal with a blend of eight precious oils.

20. POLA

Founded in 1929, POLA is committed to offering tailored skincare products based on individual needs. Their ‘beauty theory’ emphasizes holistic personal care extending beyond skincare to sleep, diet, and exercise. Notable among their products is the POLA BA Premium Moisturizer Lotion, a potent anti-aging repair and hydration cream that absorbs quickly into the skin for a firmer, more youthful appearance.

21. Mediplus

Established in 1973 in Tokyo, Mediplus focuses on unique cosmetic skincare ingredients like Glycenergy, which enhance the body’s natural self-healing processes. Their All-in-one Moisturizing Hydrating Gel, formulated with over sixty ingredients, restores supple skin and provides 24-hour hydration. Additionally, their Cleansing Oil hydrates the skin while effectively removing dirt from pores, thanks to its blend of eight oils.

22. Kose Infinity

As a high-end sub-brand of Kosé, Kose Infinity offers products that target natural sources of skin firmness and aging-related skin issues. Their lineup includes the Advanced Moisture Concentrate, Infinity Pure Advance, and Infinity Prestigious, focusing on restoring dry skin, aging pores, elasticity, and glow. The Infinity Intensive Wrinkle Serum is popular for firming loose skin and reducing wrinkle appearance.

23. Kikumasamune

Initially a sake brewery, Kikumasamune ventured into skincare utilizing sake fermentation byproducts. Their High Moist Sake Skin Care Lotion features Japanese sake, ceramide, and placenta extract to moisturize, soothe, and tone the skin effectively. Kikumasamune offers a range of sake-based cosmetics like emulsions, creams, and face washes.

24. FRMA

Focused on hypoallergenic, plant-based skincare, FRMA uses Bacillus subtilis fermentation technology to create clean, nature-friendly products. Tailored for sensitive skin, their Hypoallergenic Organic Plant-Based Face Cream is an award-winning skincare solution that ensures healthier, more radiant skin without irritation. It contains twelve moisturizing components for optimal effectiveness.

25. Lululun

Specializing in high-quality yet affordable sheet masks, Lululun offers daily use masks like Regular, Precious, and Over 45 tailored to different age groups. Their special care masks include Lululun ONE, a luxurious treatment mask, and an overnight mask that rejuvenates the skin during sleep. Lululun focuses on providing convenient skincare solutions for various skin types and age groups.

26. Melano CC

Known for harnessing the power of Vitamin C, Melano CC offers skincare products that brighten the skin and target dark spots caused by aging and sun damage. Free from harsh ingredients, Melano CC's range includes spot treatments, essences, serums, gels, lotions, and facial masks. The Intensive Anti-Spot Essence is popular for treating dark spots, hyper-pigmentation, blemishes, and acne.

27. Matsuyama

Matsuyama focuses on creating skincare products with essential ingredients without unnecessary additives. Their M-Mark series includes facial washes, hand creams, and body lotions suitable for the entire family. At the same time, the Hadauru range uses natural soybean-derived ingredients to moisturize and repair the skin's barrier. Matsuyama offers simple yet effective skincare solutions for daily use.

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5 Famous Japanese Skincare Products For Glowing Skin

A Girl Walking- Japanese Skincare Routine

1. Hada Labo Gokujyun Hyaluronic Acid Lotion

The Hada Labo Gokujyun Hyaluronic Acid Lotion is famous for its hydrating properties. This lotion contains multiple types of hyaluronic acid, including fermented hyaluronic acid, which deeply moisturizes the skin without leaving any sticky residue. 

The fermentation process enhances the efficacy of hyaluronic acid, allowing it to penetrate deeper into the skin, improving the skin barrier’s function, and addressing skin irritation and inflammation—two factors that accelerate the skin’s aging process. What makes it a crowd favorite is how this lightweight lotion quickly sinks into the skin, offering a burst of hydration without clogging the pores. 

2. Biore UV Aqua Rich Watery Essence Sunscreen

A lightweight formula that provides reliable sun protection, the Biore UV Aqua Rich Watery Essence Sunscreen boasts a high SPF and PA rating (SPF50+ and PA++++) to shield the skin from harmful UV rays without feeling heavy or greasy. Branded as waterproof, this sunscreen stays on well even on humid days but is easily washed off with a cleanser.

3. SK-II Facial Treatment Essence

SK-II is known for its Pitera, a natural bio-ingredient of 50 micronutrients that allegedly contributes to clear and radiant skin. Despite the higher price point, SK-II's Facial Treatment Essence is a crowd favorite due to its hydrating and brightening properties.

4. Senka Perfect Whip Cleanser

The Shiseido Senka Perfect Whip Cleanser effectively removes dirt, oil, and impurities without stripping the skin of its natural moisture. Formulated with natural silk essence and hyaluronic acid, this cleanser hydrates and adds serum-like benefits to the skin, leaving it soft and nourished even after thorough cleansing.

5. Melano CC Intensive Anti-Spot Essence

The Melano CC Intensive Anti-Spot Essence targets dark spots and hyperpigmentation with its potent vitamin C formula. This essence absorbs quickly and helps reveal a clearer and more luminous complexion over time. Beauty enthusiasts appreciate the innovative packaging that prevents actives from oxidizing and allows for easy daily use.

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